Chris Yalonis
Chris Yalonis brings to his sustainability clients 25 years in market strategy consulting, market research, product design, Web based software development, marketing/sales line management, and publishing.
He has helped many clients with green product design and strategies including Clorox, with which he architected a virtual product test lab and stakeholder feedback program to help launch Clorox’s successful green product line (Greenworks), testing formulas, understanding consumer needs for green cleaning products, value propositions, and messaging. Chris has also led studies in the environmental public policy field, including a recent public opinion study for the California PUC on consumer behavior for reducing CO2 emissions.
From 2001-2009, he was founder and President of Communique Partners, a marketing intelligence and strategy consultancy, helping public and corporate clients with marketing strategies, cradle to cradle product development and positioning, with many projects including green markets and sustainable business practices. Using Web 2.0 tools and techniques, the firm has architected and managed market and product performance systems for emerging and leading firms such as Siemens, CNBC, Intuit, Proctor & Gamble, Motorola, Cisco, City of Denver, Government of Kuwait, and Clorox. Prior to founding Communique, he was Chief Research Officer at MarketTools, now a 100 million dollar leading technology and solutions provider of Customer Insight Management solutions for the world's market leaders. In the 1990’s, he co-led a $30 million P&L and global marketing strategy consulting teams for International Data Corporation, a global technology analyst and strategy consultancy. He has helped found seven companies and has held marketing and sales executive positions for several software firms.
He is a Board member for the Center for Land Based Learning, California’s largest non profit organization for youth learning in sustainable agriculture. He has worked with Land Trusts at an individual and national level, to help them develop sustainability assessments and plans. As an advisor to the City of Denver Mayor’s Office and Economic Development, he worked with staff to execute research on drivers and means to attract business investment, tourists, and conventions to Denver. Collaborating with PR and ad agencies, they created a communications campaign and strategy that highlighted Denver’s natural beauty and sustainable economy.
Chris is the author of 7 books, over 30 white papers, and 50 published studies on technology marketing, green markets, business planning, Web-based market and customer intelligence systems.
He has an MBA from Indiana University, and a BA (Economics) from Miami University (Ohio). Chris is a graduate of the Executive Program in Sustainable Management at the Presidio Graduate School. He is trained in sustainability assessments and planning, life cycle analysis, GHG foot printing and inventories, and is a member of ISSP, the International Society of Sustainability Professionals.
